Welcome to advice guru

Helping you with all your borrowing needs

We are experts in all kinds of mortgages and we are here to educate, empower and support you towards achieving a better financial outcome whatever your borrowing needs.


Unique resources designed to support your borrowing journey

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Unique preferred learning style quiz

Discover your preferred learning style – Visual, Auditory, Reading or Kinesthetic – in our 2 minute quiz to improve your learning journey with Advice Guru

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FREE Customer learning account

Create a unique, FREE learning account that not only gives you access to all of our learning modules and resources, but also records your learning progress

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Hundreds of learning resources

On our site you will find videos, audio files, podcasts and downloads, as well as quizzes and other tools designed to boost your borrowing knowledge


Ready to meet an Adviser? Let us match you with the perfect professional…

When you are ready to speak to a specialist adviser about your lending needs and options, we’ve got you covered.

Our unique ‘Adviser Match‘ service can help put you in touch with a professional, qualified expert – just use our online directory to search for an adviser based on location, area of expertise or customer reviews…the choice is yours.

Or, you can fill out a simple form and we’ll do the matching process for you, with a suggestion of up to 3 specialist advisers who can help answer all your lending questions and recommend a suitable product.


To understand the features and risks of a lifetime mortgage, ask for a personalised illustration.

Think carefully before securing other debts against your home.

Some Buy to Let & Commercial mortgages are not regulated by the Financial Conduct Authority.

Your home may be repossessed if you do not keep up repayments on your mortgage.

A Protection plan will have no cash in value at any time, and will cease at the end of the term. If premiums are not maintained, then cover will lapse and you may not be covered if a claim is made


Advice Guru is a brand name of Guru Growth Solutions Ltd, which is a registered company in England and Wales with company registration number 16203970. Its registered offices are at: Unit 7, 36 William Prance Road, Seaton Business Park, Plymouth, PL6 5WR. Guru Growth Solutions Ltd is not registered with the Financial Conduct Authority (FCA) and provides the content of this website for information purposes only. Nothing contained within this site constitutes financial advice. For regulated financial advice, speak to a registered individual approved by the FCA.

To find a specialist, regulated adviser near you, search our online directory here.