ABOUT US

Educating, empowering and supporting

Buying and owning a property can be an exciting and rewarding process, but one that can be tricky to navigate without expert help. We created Advice Guru to help guide homeowners and prospective property purchasers through the maze of options, benefits and risks, with a unique learning platform designed to help you grow your knowledge and confidence in your own time and at your own pace.

Stuart (l) receiving a Later Life Advice award in 2022

Bridging the information gap

The original idea for Advice Guru came from Stuart Powell, our award-winning Managing Director, who has spent over two decades discussing mortgage borrowing with homeowners, advisers, solicitors, and lenders. Stuart realised that a new educational website was needed to support you with answers to all of your questions.

The website will fill any gaps in your knowledge and understanding of the options available to you in a simple and accessible way through our unique Learning Account platform.

Join FREE today – and discover a world of lending knowledge at your fingertips

Register now for your FREE Learning Account…

Anyone can open a FREE Learning Account with Advice Guru. It takes just seconds to do and gives you access to all of our Learning Zones, content modules and hundreds of learning assets.

Your free learning account gives you:

FIVE Lending Learning Zones (Residential & Later Life)

25 content modules

76 courses

Unique quizzes and learning assets

Plus when you are ready to speak to an adviser, we can connect you with the right expert through our Adviser Match Directory service

Answering your questions

We know that a common challenge borrowers face is finding reliable information, particularly in relation to some of the points opposite. That’s why we created our unique Learning Zones to answer all of these questions and many more, for everyone from a First Time Buyer to a Later Life Borrower.

How the various products work

Your eligibility for products

What the costs involved for you are

The good and the bad points for you to consider

What the whole process involves for you


Empowering you with information

At Advice Guru, we have thought carefully about how we provide you with information. For many people, considering mortgage borrowing options can feel like a complicated maze, whether you’re doing it for the first time or even as an older borrower in later life. We have produced the information we provide in bite-sized, manageable chunks. This is to ensure you can understand the important basics of each topic, then discover more when you’re ready. What’s more, all of your learning can be stored and tracked in your unique Customer Learning Account.


Your trusted guide to mortgage borrowing

Welcome to advice guru!

Navigating mortgage borrowing decisions can be challenging at any stage in life, but with Advice Guru, you are not alone. We are committed to offering support and advice, ensuring you are well-informed and confident in your financial choices. We provide the learning in ways to help everyone including videos, audio, downloads to watch, listen to and read, as well as expert advisers to speak with.

To understand the features and risks of a lifetime mortgage, ask for a personalised illustration.

Think carefully before securing other debts against your home.

Some Buy to Let & Commercial mortgages are not regulated by the Financial Conduct Authority.

Your home may be repossessed if you do not keep up repayments on your mortgage.

A Protection plan will have no cash in value at any time, and will cease at the end of the term. If premiums are not maintained, then cover will lapse and you may not be covered if a claim is made

Advice Guru is a trading style of One Stop 4 Equity Release Ltd which is authorised and regulated by the Financial Conduct Authority (FCA). FCA No 952887. One Stop 4 Equity Release Ltd is a registered company in England and Wales with Company Registration Number 13452621. Registered Office: 14 North Street, Bourne, Lincolnshire, PE10 9AB.

Trademark Number: UKOP444255