Welcome to the Advice Guru “Adviser Match” service. This is a unique and personalised approach to connecting you with the right Adviser. We understand that choosing an Adviser is a significant decision. It can influence the most important financial choices of your life.

That is why our service is designed to align with your specific needs and preferences. This wil ensure that the Adviser you choose is the best fit for you.



Young female advisor in home of older couple giving equity release advice

Selecting an Adviser is not just about finding someone with the right qualifications; it is about finding someone who aligns with your communication style, understands your needs, and has the experience and client feedback that gives you confidence.


The Advisor you choose will be your guide through critical financial decisions, so it is essential that this is a person you trust and feel comfortable with. This is why we designed ‘Adviser Match’ to find you a personalised match.

Personalised Matching: How It Works

Our Adviser Match service is tailored to your preferences. We consider several key criteria to ensure a perfect match:

Whether you prefer face-to-face meetings, video calls, phone conversations, emails, or letters, we match you with Advisers who excel in your preferred communication style.

Your comfort with an Adviser’s level of qualifications is crucial. We match you with professionals whose educational background and certifications align with your expectations.

Knowing how previous clients have rated an Adviser can provide valuable insights. We consider the feedback and reviews from past clients to help you gauge the satisfaction and effectiveness of the advisers.

The experience of an Adviser can be a critical factor in your decision. Whether you are looking for someone with many years in the field or a fresh perspective from a newer Adviser, we ensure that their experience level matches your preference.

Why Adviser Match Is Unique

This is the only website that asks you the qualities and skills you want in an Adviser.

Advice Guru then matches you with up to three Advisers for you to choose from.

Last piece of the Lending jigsaw



You Control the Process

Once we have matched you with potential Advisers, the power is in your hands. You decide if and when you want the Advisers to contact you, and through which medium – be it email, phone call, or video call.

Alternatively, if you prefer to take the initiative, you can choose to reach out to the Advisers at your convenience.



Why Use Adviser Match?

Our Adviser Match service is more than just a tool; it is a gateway to a relationship that can profoundly impact your financial well-being and peace of mind.

We believe in creating connections based on mutual understanding, respect, and alignment of values and needs. With Adviser Match, you are not just finding an Adviser; you are finding a partner in your financial journey.




A Match That Matters


At Advice Guru, we are committed to ensuring that your journey in Later Life Lending is supported by the best possible advice tailored to your unique situation.

Our Adviser Match service is a reflection of this commitment, offering a personalised, respectful, and efficient way to find the right financial adviser for you. Begin your journey with us today, and experience the difference that the right match can make.

If you are an Adviser, visit our Adviser Zone to find out more about joining us

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